Take the No. 1 selling tequila in Mexico, a minimal budget and a sales increase goal of 5%. Do TV in three languages, POS galore, revamp the website, create a Facebook page and a useful iPhone app that links directly back to Facebook.Plus that up with promotional events , real fan futbol experiences and more. And surpass the sales increase goal by 65%. Que bueno.
(2009/10)
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Exploding sales and the success of events and local market activations, plus even more global adoption, allow for a much needed refresher of the campaign.
(20011/12)
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