Teens understand the importance of exercise in their daily lives, they just don't understand the science and benefits of refueling with mother nature's nutrient-rich rebuilder, the chocolate version.
Position it to teens as the most effective recovery aid after working out. And engage them where they'll actually get it, with a fully integrated campaign including print, mobile, web, SMS, online ads, school posters and social media. Bring it with the backing of star athletes, Apolo Ohno, Chris Bosh and Shawn Johnson.
Fill up on results, awards and the knowledge that you took on sports drink behemoths and beat the spread, naturally.
