Help put the fun back in a fun vodka. And while you're at it, inspire suburbanite women with the right vodka cocktails to unlock the playful potential of any occasion. 

 YEAR ONE: We revamped the existing work. Kept some elements. Released a few. And reinvigorated the personality of the brand. And we mixed them all up nicely in quarterly program cocktails of POS, activations and promotions that made Pinnacle delightfully easy for consumers to enjoy.









YEAR TWO: While redefining the brand's essence (look, feel and personality) in the following year, we still had plenty of product out there on shelf to sell. So, we bridged the gap from old campaign to new with a hardworking program and empowered cocktail making moms with whimsical whit and inventiveness that we established in year one.

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