The Assignment: "Beat Jack Daniels' X-Mas barrel tree."
The Solution: The first ever 3-D Light Show with live 3-D Projection Mapping on their 9-story barrel house at the Clermont, KY distillery. They came in droves over the 3-week run and enjoyed holiday cocktails, ice carving, carolers, an extra large interactive light brite and all the other festivities. We raised holiday spirits and welcomed a few new members of the Jim Beam family.
The :30 promo spot:
And then they asked us to do it again, only better:
