Brief: Get America to share an ice-cold Coca-Cola at McDonald’s with everyone during the 2018 FIFA World Cup.

Idea: Use the ubiquitous McDonald's cup as a noise maker to unite fans and share their World Cup support all the way from Russia. Make it a digital promotion where the more noise they make, the more chances to win a free trip for two to Moscow for the final!



We designed cups and balls for 31 of the 32 teams. Sorry, India. Sanctions are a thing.
Of course it was mobile-accessible because who doesn't eat QSR on the run? Especially when the next matches are almost kicking off.

 



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