Task: Create a first of its kind, immersive, multi-sensory, multi-city experience that showcases four legendary bourbons, equally. Need a drink? Exactly.

Solve: That's what we created on this exciting ride: the Bourbon Legends Boxcar Tour. At sold-out stops in five cities, it transported bourbon fans to each brand's iconic distillery. It drove new appreciation and converted fans all along their bourbon journey to discover at least one new favorite bourbon. More likely two new favorites.

And when we hit Chicago, we set up bourbon station right near the ivy in the outfield of legendary Wrigley Field.

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